Ask For Referrals From Every Patient

The biggest surprise I always have when consulting is how few businesses ask satisfied customers for referrals. Why not? A happy patient is always willing to help your practice grow. One, they want to brag (and also share what they went through). Two, they want to ensure you’ll be available in the future. If a patient will not give you a referral, you should find out why. Perhaps they were not satisfied with the treatment outcome. ‘Who’ should patients refer you to? Their chiropractor Their personal physician Their attorney Their insurance agent Their yoga instructor Their school athletic director Guide... Continue reading →

How to Write Email Marketing Newsletters

A newsletter is a great way to stay in touch with clients and encourage them to spread the word about your business. If you’re going to put the time and effort into writing a physical therapy newsletter, make sure it pays off! Remember the last email newsletter you read. If it was long, you probably skimmed it and hit delete. Less is more with email marketing. Be concise, use great design (lots of white space), bullet points, and graphics. Be entertaining as well as informative. Share personal information about you and your staff. As mentioned previously, I recommend a professional... Continue reading →

Put Facebook to Work for your Physical Therapy Practice

My personal feelings about Facebook aside, it provides the single best platform with which to build relationships. Most of your potential patients are probably already using Facebook (over 800 million people do), so you need to be there also. Create a professional presence by utilizing Facebook for Business. Remember to maintain your branding visually and in your words. You should set up a business page and use it as an extension of your practice, by providing: Map and directions Telephone number and address Reviews (Facebook viewers can post reviews of your practice) Services offered Awards and recognition Facebook greatly rewards... Continue reading →

Understanding SEO

If you’re website isn’t optimized you may as well not have one because no one will find it. Google and Bing look for certain types of coding in websites to determine if it is relevant to the search and worth listing. SEO is a specialty onto itself and, frankly, not one the average person should tackle. In the past year, Google made nearly two dozen changes to their optimization algorithm; not an unusual move. The world of SEO is ever-changing and is one only true professionals should tackle (and even they have a difficult time keeping up with the constant... Continue reading →

13 Questions your Marketing Plan Should Address

How will your marketing plan support your business goals? What is it you’re trying to accomplish and why? Who your target market? What is the current competitive landscape? What specific marketing strategies will you commit to for the next year? What is your messaging? How will you communicate this message to potential patients? Do you have a monthly marketing budget? Are expenditures allocated on a monthly basis, for an entire year? How will you manage progress? How will you manage return on investment (are you making more than you’re spending)? Have you mapped out long term plans that may not... Continue reading →

Create a Powerful, Patient-Generating Blog

You’ve spent time, energy, and money creating a website so now you’re done, right? Wrong. To boost the SEO (Search Engine Optimization) of your website and to show potential patients you are a thriving, active physical therapy practice you need to write a blog and post on a regular basis. Why? To establish yourself as a subject matter expert. Potential patients don’t know how great you are so a blog is a great way to share your expertise. It also allows patients to get to know you a bit more and to become better educated about their own recovery. To... Continue reading →